DIRECT COSTS: Also called cost of goods sold, cost of sales or job site expenses. These are expenses that include labor costs and materials. These expenses can be directly tracked to a specific job. If the job didn’t happen, the direct costs wouldn’t have been incurred. (Compare direct cost with indirect costs to get a better understanding of the term.) Direct costs are found on the income Statement, right below the income accounts.
That wasn’t so hard. Maybe I can do this. With newfound confidence I forged ahead to the next section. Marketing. More specifically defining my target market. Who was my customer? I was going after the wedding industry’s customer base. So I hopped on the Internet and went to the census bureau’s website and did a search for marriage statistics in my state. From that I was able to determine how many people had gotten married in recent years. I wrote a few paragraphs about that info.
It’s also important to see how the company uses that cash. Digging into the cash flow examples to find out where the money’s going can shed light on management’s strategy and give you additional insight into the company’s future. Is it building aggressively for the future by opening new stores or building new manufacturing facilities? Is it buying other firms, paying off debt, building up cash reserves, buying back stock, or paying dividends?
Once you know the ratio, compare it for parallels with the other companies in the industries and for the market as a whole. Never forget, stocks with a very high p/e ratio can fall dramatically when even the littlest thing goes sour.
Consider non-cash intensive payment options. Have you ever tried bartering? Make sure you are using business credit cards that award travel points to minimize cash expenditures on future business trips.
Yes, if you do not have accountability, you have taken away your own money! According to NLP experts, 95% of the people in this world live their live below the line. They blame others for their own problems, come up with excuses and worst of all, deny what they are doing is their fault. Sounds too common? Many people blame the government, blame the economy, and blame the VAT or GST (tax) increase etc for their business woes. The remaining 5% of the people (successful people) live their live above the line. They take ownership of their situation, take responsibility for their actions, and be accountable to themselves.
Sell assets that are already idle. These may be in the form of old machinery or equipment and it may also be other forms of property. They may be old and may have slowed down the operation of your business, but if they’re still usable, you might as well sell them to finance your business.
There is no hard fast rule to tell you how much debt a company should have, because the amount can vary based on the industry. If you divide the company’s assets by its equity, you will uncover their financial leverage. The company’s financial leverage is a good tool to see if the company has too much debt. You can compare this number with others in the industry to see where they rank.