The community where this company is situated is extremely important. They have a huge effect on how you will run the business and whether or not it will be successful. There can be significant negative effect on any unpleasant reaction from the public concerning the business. There is no business that can grow in a unfriendly environment. Try and be on good books with this community all the time. There are a number of ways that your company can improve and ensure good relations with the community.
An empowered community will be a catalyst for god relations. You need to allocate a number of jobs to the locals. It creates a feeling that they are a part of the company. This ownership feeling will make them feel that they need to protect the business at all times. They will do their part and ensure the company’s working environment is conducive. They will inform you when something is being plotted against and will also protect the company in ways that they can.
You should also offer sponsorships to the community. This is a great way to give back to the community. You can sponsor children’s education where people nominate students who need this help. You can select those students who top their class and support them. You do not have to sponsor educational activities but also others like sports. Sporting events, community events like fundraising can be great ways to give back.
You can form collaborations with other companies can offer charity to this community. You can have marathons where the proceeds go to providing vital amenities that are needed in the community. You can partner with the government or other organizations and build a health centre or drill a borehole that will provide them with water. These projects should be done regularly. This will keep your impact fresh each time. You must form a relationship with the leaders in the community. Remember that people will listen and believe in what their leaders say. Consult and form a bond with formal and also informal leaders.
Communication in any environment is crucial. Create communication mediums between the company and community. Have representatives who can forward the company’s concerns to you. Hold public participation to projects that will have direct impact on the community. Communication shows that you are empathetic to them.Every business should try and start developing community relations as early as you can. This creates a good image of your concerns from the start. Developing this bond later will be very difficult.